For instance, last night was a rerun of Top Gear with a Bugatti Veyron. Holy cow! Did you know that when Volkswagen took over Bugatti they told the engineers to see what they could do to push the envelope on design? Don’t worry about cost, just worry about the car. The result is that it costs five times as much to make a Veyron as it does to purchase one. Astounding.
I have a confession to make. I’m a Top Gear fan. Top Gear–the BBC car show with three kooky hosts, insane challenges and cars, cars, cars. To me, cars are just a means to get from point A to point B. I’m not a car snob by any means. So what’s the deal, you ask?
I don’t know. Maybe it’s the fault of my father and my brothers, but cars are entertaining to me. I think it is some strange brain quirk, to be honest. I watch the show and think about all that went into building these cars–the talent and hard work to get it just right, or so very wrong as the case may be. And I think of the psychology of the car–how people respond to the shapes, the colors, the sounds. It is far more complex than just a means of locomotion.
The Veyron has over 1000 brake horse power. Yes, I typed that correctly. Over 1000 bhp. If you run the engine flat out, you will run out of fuel in 12 minutes. And you would run out of tires in fifteen minutes if only you hadn’t already run out of gas. Top speed is over 250 mile per hour. There are eight, yes eight, radiators just to keep the engine cool enough for this outrageous performance. The Veyron is the fastest production car in history.
Even if none of that has you saying, “Dude!” you have to admit that incredible things come about when you aim for perfection no matter what the cost. What could we accomplish if we didn’t try to nickel and dime ourselves all along the way? No holds barred creativity is an awesome spectacle. We should all try it.